About Us

Success Quotient Intelligence^™ (SQI^™) is developed after many years of research by Dr. Frederick Cheng, the Senior Partner with Ephod Consulting and Dr. Daniel Choo, the co-founder of SQI^™ and also the founder of Ephod Consulting, the parent company of SQI^™ to meet the professional and organizational people’s management needs globally.

We work in close partnership with our external SQI^™ certified consultants, coaches and clients through the application of SQI^™ to improve revenue growth, profitability, expense reduction, competitiveness, and leadership position in today’s competitive economy through a combination of strategy and solution development and execution.

SQI^™ solutions place strong emphasis in the use of proven methodologies, processes, best practices and strategies to provide clients with a strong platform for effective, efficient and reliable performance results that are objectively measurable and observable.

We are 100% convicted that real sustainable success comes from clients who consistently experience the results we promised to deliver to them and the referrals that come from them.

Our Promise

We nurture companies and individuals to experience a deep understanding of their core attributes, so that they are inspired with focus to achieve peak performance and success.

Our Core Values

As a global consulting company, we set high standards of integrity and honesty. We live by our core values of respect for people, and that every individual is unique.

The core values of KINGDOM shape and guide the organization in whatever it undertakes.

Kindness

We seek first to understand each other, then to be understood. We exercise patience and respect for each other as individuals, and seek to enrich the lives of those we work with. We speak for each other and not against each other. We challenge the process, the idea, the action and the approach and not the person for progress and success together.

Integrity

We seek to be wisely honest, sincere and reliable. We believe this is the way we earn trust and build long-term relationships with people within and around the organization.

Nurturing

We use our identity energy to add and multiply value for the team and synergize together to innovate, inspire each other and celebrate progress and success. We ask solution-seeking questions and not pre-occupied with making complaint statements

Generosity

We have the courage to trust each other by sharing, giving and receiving resources to create a better future together.

Discipline

We have the self-discipline to stay focus with a clear vision and the openness to innovate to accomplish our assignments individually and corporately. Be daring to face our shortcomings, be humble and emotionally mature to accept feedback and corrections from others for improvements and experience breakthrough and transformational success together

Overcoming

Even with all the right knowledge, resources and solutions at our disposal we know we won’t just automatically overcome challenges. We choose to work enough, believe enough, and be motivated enough to earn success. When things get difficult we see it as an opportunity to grow and exercise the power to make the choice to persevere with innovation. We talk about what we can do with what we have and not what we don’t have and what we cannot do. We never fail because we persevere analytically, positively, creatively with a clear vision and focus.

Mature

We take responsibility of our own feelings, exercise good judgment and balance in managing tactical and strategic matters. We seek not to over use our strengths and turn them into weaknesses but achieve an optimal balance for success in managing self, working relationship with each other, the task individually and collectively.

Our People

Strategies, implementation, and execution are all important, but they are only as good as the people who realize them. Because of that, we are 100% convicted that great people make the winning difference! Great People – Our Biggest Asset and Strongest Competitive Advantage.

With 300 over years of combined experience, our internal SQI^™ consultants and certified coaches are passionate researchers and innovators using SQI^™ as the state-of-the-art human capital solution in the field of Talents Selection and Retention Management, People Development, Adversity and Emotions Management, Integrated Leadership Practices, Inter-Teams Synergy and Innovative Performance Management.

With the right people, making the right choices and the right application of SQI, our clients are able to experience the positive difference significantly in measurable and observable terms to show case the standards and best practices of a world class organization.

Dr. Frederick Cheng
SQI^™ System Operations Scientist and Behavioral Therapist

The Scientist behind SQI^™ System.

Frederick is the operational scientist cum developer of this Beliefs-Emotions-Behaviors Situational Response Discovery System – The Success Quotient Intelligence (SQI) System

Frederick began his career in corporate sales of high-technology engineering solutions to Fortune 500 customers. Since the year 2000, Frederick has become a people skills development coach and counselor, specialized in the area of interpersonal communications for working professionals.

Frederick has worked with organizations including SAP, Motorola, Infocus, Chartered Semiconductor, Fuji Xerox Singapore, BMW Asia Pacific, F&N Coca-Cola, Novartis, GlaxoSmithKline Pharmaceuticals, Roche Diagnostics, Boehringer Ingelheim, Cardinal Health, Makino Asia and Singapore Food Industries.

He graduated with a PhD in Education (HRD), an MSc degree in International Marketing from the University of Strathclyde and a Master of Accountancy degree from Charles Sturt University in Australia. He is also a member of the International Coach Federation and the International Association of Coaches.

His consulting work involves diagnosing development areas in inter and intra-workgroups communications, coordination and conflict management processes in clients’ organizations and coming up with measurable and sustainable solution roadmap through personality-task fit consulting, counseling, coaching, training, performance feedback processes and standards consulting.

He has been using, testing and researching many personality assessment, consulting and coaching tools over the past 7 years on senior managers across various functions and industries.

Dr. Daniel Choo, PhD, DTM Managing Consultant,
Co-founder of SQI^™ System Invention

Dr. Daniel Choo is the co-founder of SQI^™ System. He is the founder and Managing Director of Ephod Consulting Associates Pte Ltd. He has held many senior management positions.

He is a very well sought after Professional Executive Coach, Public Speaker and Trainer, specializing in the areas of leadership development, organizational change and business innovations intervention work. He provides consulting solutions to Fortune 500 customers i.e. HP, Intel, KPMG, SonyEricsson, Philips, DiamlerChrysler, Mitsubishi Electric, Murata, Nomura, etc.